Christmas In July Cider Release & Fashion Show

Christmas In July Cider Release & Fashion Show
Saturday, July 18th, 2026, 12 – 4PM 
(Fashion Show at 2PM)

We are excited to announce the release of our Strawberry Mint Mojito Hard Cider! 

So what better way to celebrate the addition of this summer drink-inspired cider than with a Christmas In July Cider Release & Fashion Show Event! 

Join us in not only the enjoyment of a new hard cider release, but enjoy tasty beverages at our pop-up tiki bar! This tiki bar will be offering specialty cocktail flights, available the day of the cider release only.

But if you thought that fun tiki drinks were the only thing to accompany this hard cider debut, we have one more surprise, as this event also entails a unique fashion show! 

That’s right, our Strawberry Mint Mojito isn’t the only thing that is going to be showcased! And to boost spirits even higher, we are making the fashion show Christmas-themed. All you have to do is show up in your own special Christmas outfit, or use our craft station to create one that day. If you choose to create your ‘designer piece’ from scratch, we encourage participants to bring their own shirt to decorate, or they can simply add to what they already have on. Finally, it will be time to sip and strut! Literally! All contestants in the fashion show must not only display their own attire and swagger, but must be carrying a drink at all times while walking the catwalk. 

Prizes: 
1st place: $25 gift certificate 
2nd place: 4-pack of cider cans 
3rd place: Free tiki cocktail
Plus, if you post a photo of your outfit and tag the von Stiehl Cider & Spirits Bar on Facebook, you get a chance to win a free glass of cider. (Winner chosen that day.)

There is NO COST or sign-up ahead of time. The only obligation to enroll in this fashion show and to win these prizes is to buy a specialty cocktail flight or a glass of the Strawberry Mint Mojito to be entered.

Are you in love with the idea of attending this event to try a new hard cider and ordering a specialty tiki flight but are unsure about channeling your inner Tyra Banks? 

No problem! All guests are more than welcome to enjoy our Strawberry Mint Mojito and beverages at the tiki bar without becoming ‘von Stiehl’s Next Top Model.’ However, we do encourage guests to stick around and become part of our judges panel. 

And for those of you who are on the fence, and could go either way in this fashion show participation, we recommend treating yourself to our new Strawberry Mint Mojito Hard Cider, a fruity cocktail flight, and one loud listen to Right Said Fred. Then, we simply await what award you will achieve.

For more fun events that von Stiehl is hosting, visit our Events Calendar.