von Stiehl Winery PRIVACY POLICY

von Stiehl Winery | vonstiehl.com

Effective Date: May 5, 2026

This von Stiehl Winery Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at vonstiehl.com, place an order, or interact with us in other ways. Von Stiehl Winery (“we,” “us,” or “our”) is committed to protecting your privacy. Please read this policy carefully. By using our website, you agree to the practices described herein.

1. Information We Collect

a. Information You Provide Directly

When you place an order, create an account, or contact us, we may collect:

• Full name and date of birth (required to verify you are 21 years of age or older)
• Billing and shipping address
• Email address and phone number
• Credit or debit card information (processed securely; we do not store full card numbers)
• Order history and preferences
• Any messages or inquiries you submit to us

b. Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect certain technical information, including:

• IP address and general location data
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie identifiers and advertising identifiers

c. Information from Third Parties

We may receive information about you from third-party services such as Google, Meta (Facebook), or email marketing platforms when you interact with our advertisements or campaigns.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your wine orders, including age verification
• To communicate with you about your order status, shipping, and returns
• To send promotional emails, newsletters, and special offers (you may opt out at any time)
• To improve our website, products, and customer experience
• To display relevant advertisements via Google Ads and Meta (Facebook) ad platforms
• To analyze website traffic and usage through Google Analytics
• To detect and prevent fraud, including through AVS anti-fraud technology
• To comply with legal obligations, including alcohol shipping laws and age restrictions

3. Cookies and Tracking Technologies

Our website uses cookies, pixel tags, and similar tracking technologies. These tools help us operate the website, understand how visitors use it, and deliver relevant advertising.

a. Types of Cookies We Use

Essential Cookies:

Necessary for core website functions such as your shopping cart and account login. These cannot be disabled.

Analytics Cookies:

We use Google Analytics to understand how visitors interact with our site. This data is aggregated and anonymous.

Advertising Cookies:

We use Google Ads and Meta Pixel to serve you relevant advertisements based on your browsing behavior, both on and off our website.

b. Managing Cookies

You may control cookie settings through your browser preferences. You may also opt out of interest-based advertising by visiting:

• Google: https://adssettings.google.com
• Meta (Facebook): https://www.facebook.com/ads/preferences
• Network Advertising Initiative opt-out: https://optout.networkadvertising.org

Please note that disabling certain cookies may affect the functionality of our website.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties only as necessary to operate our business:

• Shipping carriers (e.g., UPS) to deliver your orders — carriers require a signature from a person 21 years of age or older for alcohol deliveries
• Payment processors to securely handle credit and debit card transactions
• Email marketing platforms (e.g., Mailchimp or similar) to send communications on our behalf
• Google (Analytics and Ads) for website analytics and advertising
• Meta (Facebook) for advertising and remarketing purposes
• Legal or regulatory authorities when required by law or to protect our rights

All third-party service providers are required to handle your information securely and only for the purposes for which it was shared.

5. California Privacy Rights (CCPA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, or sell
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information in Section 9. We will respond to verified requests within 45 days as required by law.

6. Age Restriction Policy

Von Stiehl Winery sells alcoholic beverages. Our website and services are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. By placing an order or registering an account, you represent and warrant that you are at least 21 years of age. If we become aware that we have collected information from a person under 21, we will delete that information promptly.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting obligations. Order records are typically retained for a minimum of seven (7) years. You may request deletion of your account and associated data at any time by contacting us.

8. Data Security

We implement industry-standard security measures to protect your personal information, including AVS (Address Verification System) anti-fraud technology for payment processing. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Von Stiehl Winery

115 Navarino Street, Algoma, Wisconsin 54201

Phone: 1-920-487-5208

Website: vonstiehl.com

10. Changes to This Privacy Policy

We may update this von Stiehl Winery Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.